The American Shakespeare Center seeks a digital marketing and/or public relations specialist to join its marketing team. Reporting to the Director of Marketing and Communication, this dynamic position develops and implements strategies for all outbound digital marketing channels and public relations efforts. Experienced candidates are preferred but some training can be provided.

Qualifications:

  • Strong writing ability
  • Attention to detail
  • Knowledge and familiarity with content marketing
  • Ability to multitask and work a flexible schedule
  • Ability to establish relationships with members of the press
  • Ability to work well with a team
  • Salesforce CRM and/or WordPress CMS experience a plus
  • Love of Shakespeare and theatre a plus

Responsibilities:

Digital Marketing:
  • Create digital marketing strategies to complement and reinforce marketing goals
  • Maintain all digital marketing channels:
    • Website
      • Maintain web content and perform frequent updates as needed and by request
      • Maintain current SEO standards on existing and new website content
    • Social Media
      • Formulate and implement marketing strategies for social platforms (Facebook, Twitter, Instagram, and YouTube)
    • Online display advertising
      • Manage digital advertising campaigns with third-party vendors
    • Search Engine Marketing
      • Manage Google AdWords (Google Grant) account
    • Blog
      • Manage ASC editorial calendar
    • Online Calendar listings (VA Tourism, CVILLE Weekly, TheatreMania, etc)
Public Relations:
  • Write and distribute all press releases, PSAs, and Press Advisories
  • Maintain database of PR contacts
  • Scope new prospects
  • Keep contact information current
  • Manage and facilitate press requests: interviews, filming/recording, etc.
  • Establish and maintain relationships with journalists
  • Pitch stories to reporters for coverage
  • Stay current on trending topics within the theatre industry

To Apply:

Submit a complete application with cover letter, resume, and writing sample. No phone calls or emails, please.

Apply