Community Programs

Giving Back to Our Community

This holiday season, join the American Shakespeare Center in giving back through Project Goodfellow. Founded by ASC actor Constance Swain in 2018, this initiative supports local families, schools, and organizations with a variety of donation drives. Each year, the focus of Project Goodfellow adapts to meet the most pressing needs of our community. 

2025 Community Partner: Augusta County Preschools

In 2025, we are proud to support Augusta County Preschools, which provides early education and support to preschool-aged children in our community. Your donations will directly benefit Augusta County Preschoolers and help make the season brighter.

How You Can Help Bring Joy to Local Kids

In the spirit of gratitude and giving, ASC asks our audiences to bring stocking stuffers to give warmth, joy, and inspiration to local children and families. 

Here are the items most sought after:

• Books (Ages 3–5)
• Small toys (Puzzles, building blocks, matchbox cars)
• Art supplies (Crayons, coloring books, small craft kits)
• Winter accessories (Hats, scarves, mittens)
• Childrens Socks (size 4/5 or 5/6 socks, bonus if they are fun of fuzzy)
• Small children’s blankets (Soft, compact sizes, like those found at Walmart)
• Play-Doh or kinetic sand (Small individual containers)
• Bubbles (Small Individual bottles)
• Bath and toiletry items (Age-appropriate)

Drop Off Your Donation:

Dates: December 3–7, 2025
Location: Blackfriars Playhouse, 10 S Market Street, Staunton, VA

Hours:

• Wednesday, Thursday, & Friday: 1:00 p.m. – 5:00 p.m.
• Saturday & Sunday: 12:00 p.m. – 4:00 p.m.

Donations will also be accepted at the following A Christmas Carol performances:

• December 4th, 5th & 6th: 7:30 p.m.
• December 7th: 2:00 p.m.

Donations will be accepted from December 3 to December 7, 2025. Bring your donations with you on your way to or from any of these performances!

Why Project Goodfellow?

Project Goodfellow is more than just a donation drive—it’s about fostering a sense of community. Founded by ASC actor Constance Swain, this initiative brings people together each year to support those who need it most in our community. Whether it’s winter gear, educational resources, or building community, your donation helps create lasting change.

“Every year, our production of A Christmas Carol is a joyful reminder of the importance of giving,” says Stephanie Cabacoy, ASC’s Director of Marketing and Development. “Project Goodfellow is ASC’s way of giving back to the Shenandoah Valley and spreading a little joy this holiday season.”

Join Us in Making a Difference

Every year, you help us transform lives. Whether you’re donating items or spreading the word, you’re a vital part of giving back. Together, we build a community where everyone can thrive.

About the American Shakespeare Center

The American Shakespeare Center celebrates the timeless works of Shakespeare through live theatre at the historic Blackfriars Playhouse. Since 1988, we’ve been committed to Artistic Innovation, Empowering Education, Building Community, and Fostering Accessibility with a repertory approach to theatre that offers diverse, engaging performances. To learn more about our work, please visit our About Us page.

Thank you for your generosity and support!

For more information on Project Goodfellow or other ways to support ASC’s community initiatives, please contact us at (540) 885-5588 ext. 114 or email development@americanshakespearecenter.com.